Background
Family-owned Hippo Roofing is no stranger to technology.
The Melbourne, FL-based metal roofing specialist first began using EagleView in 2011, a few years after signing on with AccuLynx to utilize the company’s contractor software.
In fact, being early adopters of construction technology is a major part of the company’s sustained growth over time. In an area where storm season is so important for residential contractors, using technology to provide better estimates helped the company continue to prosper despite having no major storms for nearly a decade after 2004.
And then COVID-19 came to town.
"[EagleView] makes the homeowner say ‘you’re the expert’ and helps set us apart from other roofers"
Challenge
When governors began to impose COVID-19 restrictions back in March 2020, the state of Florida saw an influx of prospective homeowners looking to find cheap real estate, according to Hippo’s Market Development Manager Aggi Hall.
A dream come true for roofing contractors: homes getting snapped up that needed new roofs installed.
However, given personal health concerns, an abundance of new homeowners requested virtual appointments. This meant getting roof measurements and walking the homeowner through the estimate remotely – in an industry where accuracy is everything.
Solution
When going over pricing estimates with potential customers remotely, Hippo turns to EagleView Premium Reports. With a simple screen share, homeowners can view incredibly detailed measurement data and job costs from the comfort of their own living room.
“It makes the homeowner say ‘you’re the expert’ and helps set us apart from other roofers,” says Aggi. “The EagleView report gets us awarded the job about 75% of the time because you can clearly show homeowners the process every step of the way.”
“Most homeowners don’t actually know how much roofing costs and will go to Home Depot to buy the cheapest stuff they can find, but the reports help us show them that quality counts.”
Impact
10-15%
growth year-over-year while using EagleView reports
75%
jobs awarded when using EagleView reports to provide measurements and estimate
100%
measurement accuracy when using EagleView reports
The challenge of not being able to set foot on a property before creating an estimate hasn’t hindered Hippo’s growth – in fact, EagleView reports have helped them provide better and more accurate estimates up front every single time.
“We always want to be more accurate as opposed to trying to lowball a potential customer,” says Aggi. “EagleView has ensured we never short ourselves on a job.”
At a time when virtual appointments are the norm and homeowners worry about the lack of communication, Hippo doesn’t just survive with EagleView reports – they thrive.
“EagleView has always delivered such great reports in a timely manner, and we can call Tom Dring, our sales rep, at any time of day or night for help,” says Aggi. “That human aspect is huge – excellent customer service is important to us, and it’s important to our customers as well.”
Hippo has seen a consistent year-over-year growth of between 10-15%, which Aggi attributes to tremendous marketing, building the most consistently durable metal roofs, and EagleView reports.
“We can see the pitch, the nooks, the crannies, and all the small details of a property like how close a pool is to the house. It really is invaluable when trying to scale your business.”
EagleView Property Report for Construction
Roof Measurements
Wall Measurements
Gutter Management
