From Estimate to Close: How Aletheia Digital’s QuickQuote Helps Roofers Win More Jobs

By leveraging Eagleview’s precise aerial measurements, helped fuel Aletheia Digital’s own customer acquisition and growth.

Background

Aletheia Digital is a marketing and technology company in the home services industry. It specializes in digital solutions that help contractors generate, nurture, and convert high-value leads quickly and efficiently. To strengthen their offering to roofing professionals, Aletheia developed QuickQuote for Roofs – a digital estimating and lead-capture solution powered by Eagleview’s trusted aerial measurement data. While QuickQuote was originally borne from Aletheia’s experience and vision for helping contractors streamline their marketing and quoting processes, it now operates as a separate, independent company.

Challenge

Roofing contractors face several obstacles that slow their sales cycles and limit their capacity to scale. Homeowners seeking to replace a roof may call or email multiple contractors, and the most responsive contractors make the shortlist. But responding quickly is only the first step: traditional quoting methods require onsite visits and error-prone measuring under sometimes challenging conditions, adding hours or days to the process. This can lead to frustrating customers and losing deals to more nimble competitors.

Aletheia Digital had a vision to address this opportunity by providing an online, self-serve quoting solution to contractors. Homeowners could use the tool to get a real-time estimate, while lead and initial job details would be captured for the contractor. To achieve its vision, Aletheia Digital required high-resolution digital imagery with precise measurements to ensure its contractor-customers provided the most accurate estimates.

“Traditional estimating took too long and left too much room for error.”
 — Bald Eagle Roofing

Solution

Aletheia Digital, in partnership with Eagleview, created QuickQuote for Roofs, a fully integrated digital quoting solution. This tool empowers roofing contractors to quote jobs faster, close more deals, and operate smarter. With Eagleview’s high-precision aerial imagery and measurements, QuickQuote provides instant, data-backed roof estimates to potential customers online in seconds.

This not only ensures a trusted initial interaction with homeowners but also gives contractors confidence and control over their sales process.

QuickQuote has delivered measurable performance gains for its customers:

  • Kings Roofing — 41 total leads in one quarter with a 26% bid-to-close rate
  • Top Dog Roofing — 28 appointments in one quarter generating over $150K in revenue
  • Anonymous QuickQuote user — 10% close rate in the first month, with 95% of quotes from real homeowners
Eagleview Quote

“QuickQuote has been a game-changer for how we run our business.”

— Design Roof Services

By leveraging Eagleview’s precise aerial measurements, QuickQuote has not only strengthened results for Aletheia’s clients but also served as a powerful lead generation engine fueling Aletheia Digital’s own customer acquisition and growth.

Looking ahead, QuickQuote aims to empower other marketing agencies to adopt this technology as part of their own toolkit – helping them deliver faster, smarter quoting solutions to their contractor clients. Together with Eagleview and Aletheia, the team continues to explore how the tool can evolve to support contractors at every stage of the sales funnel – from lead generation and instant quoting to closing and long-term customer retention.

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