March 17, 2015

Western Roofing: Using Social Media as a Contractor Marketing Tool

In the November-December 2014 issue of Western Roofing Magazine, Heidi Ellsworth discusses how roofing contractors can use social media as an effective sales and marketing tool.  Learn how other businesses have seen success using social media and remember that “at the end of the day the employees are the voice in the community.”

When it comes to the large expense of a new roof, the natural behavior now is to reach out through research and social media and get recommendations. The sales or marketing representative for a roofing company wants to be on the front line of receiving those recommendations, but how does one do it?

Read the article [pdf].

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