December 12, 2011

CNN Money: EagleView Reinvents a Multibillion-Dollar Market

Jennifer Alsever reports on EagleView and how founder Chris Pershing changed the way the roofing industry operates with a software breakthrough.

Sometimes one bright idea -- and a whole lot of work to implement it -- can reshape an entire industry. In 2006, roofing salesman David Carlson vented to his brother-in-law about his frustrations from climbing onto rooftops and manually measuring to give estimates on repair work. Measuring by hand is a tedious process. Plus, people fall off roofs. Carlson's brother-in-law, Chris Pershing, happened to be a software engineer. He did more than listen: Pershing set out to build a software program that would literally change the way the $30 billion roofing industry views America's rooftops.

Keep reading the article at CNN Money.