A New Beginning, a New Experience, a New Brand – More for Today and Tomorrow
By Marcy Comer, Chief Marketing Officer of Eagleview
At Eagleview, we’ve always been about seeing more - more than what’s visible, more than what’s expected, and more than what others can. But as we continue to evolve, serving a broader range of customers across roofing, insurance, government, solar, and beyond, we knew it was time for our brand to reflect the full power of what we deliver.
Today, I’m proud that we’re unveiling a new Eagleview brand, logo, and tagline.
Why are we rebranding now?
The world has changed and so have we. For more than 25 years, Eagleview has been the gold standard in aerial imagery – delivering the highest quality and coverage available. And in the last decade, Eagleview has transformed to a platform delivering asset intelligence, automation, and operational confidence at scale.
With the launch of Eagleview One™, our unified customer experience and product platform, we are delivering not just images, but answers. Not just data, but decisions. And you already know, better images mean better outcomes.
This rebrand marks a milestone in our growth: a signal to the market that Eagleview is no longer just a technology provider—we are a strategic partner in helping our customers see more, know more, and do more.
Our new logo modernizes and sharpens the bold eagle emblem—symbolizing strength, vision, and clarity from above. The eagle is dynamic, forward-looking, and distinct in a market full of forgettable marks and abstract names. Embedded in our very identity, it reminds us—and our customers—of the unique vantage point only Eagleview provides.
The typography strikes a balance between authority and accessibility. Black and deep blue emphasize trust, intelligence, and technology, while the clean, contemporary design reflects our innovative spirit.
Our new tagline is “Insight Is Power”.
It’s more than a slogan, our new tagline is a declaration of what we believe and what we offer. “Insight Is Power” captures the essence of what happens when data is transformed into understanding, and when that understanding leads to better, faster, smarter decisions.
From automating roof inspections to powering solar designs to accelerating disaster response, Eagleview delivers the insight that powers real-world outcomes. This is our promise: to elevate our customers’ performance through clarity and confidence.
So what’s next for Eagleview?
This rebrand is just the beginning. With the introduction of Eagleview One, a subscription-first experience, and an expanded developer ecosystem, we’re building for a future where insight is always within reach - whether in our interface, through our APIs, or embedded directly into our customers’ workflows.
We’re excited for you to experience the new Eagleview. Because when you see more clearly, you act more boldly. And that’s the power of insight.