Winter Roofing Strategy: 5 Off-Season Roofing Tips
Roofers have lots of options for how they’ll spend their time in the winter since roofing is a warm-weather line of work. Your off-season is great for resting and recharging ahead of spring, but it’s also ideal for generating additional revenue in several ways.
Winter offers downtime to get all the tasks done you don’t have time for in spring and summer. It also gives you the chance to level-up your sales and operations so you start off the busy season on a more competitive foot. Download the guide The Top-5 Ways to Prepare for Roofing Season to get the details on how to maximize your winter time. Here’s what you’ll learn in the guide:
Consider Offering Winter Services
There are several services you can provide to extend your working season:
- Inspections. Home inspections are always in demand. Depending on where you do business, there might even be an uptick in inspection demand because of winter storms. Fortunately, with advanced technology like drone solutions, you don’t need to slog through manual home inspections in inclement weather. Drones allow you to complete inspections to assess roof damage with high accuracy. EagleView Assess™ in particular is the drone solution of choice for roofers who run inspection operations all winter long.
- Winter-driven repair services. From melting ice dams to sweeping roof debris to repairing hail damage, there are many ways to keep doing business in the off-season by providing much-needed roofing service.
- Miscellaneous seasonal services. Are you able to install Christmas lights on home exteriors? Consider adding seasonal services like setting up roof decor to your winter roster.
Spend Time Honing Skills and Conducting Training Sessions
The guide dives into specific certifications and continuing education you may want to explore during your off-season. It’s a good time to ensure all members of your staff are up-to-date on their safety training, and you may want to look into obtaining Remote Pilot Certificates from the Federal Aviation Administration if you will onboard drone technology any time soon.
The license grants you the ability to fly drones for your business, but you must pass the Part 107 exam. Check out the guide to learn how to pass the test in five easy steps.
Explore New Tools and Technologies
Winter offers the time to do research on what technologies will level-up your business in the years to come. You might need to upgrade software or purchase new hardware, but in any case, getting these tasks done in the off-season is smart. Many roofing companies are embracing drone technology for several reasons:
- Drones enable you to improve safety by inspecting roof conditions from the ground.
- You’ll generate more accurate reports and estimates using highly accurate data from drones.
- You can get more jobs done in less time by skipping manual roof assessments.
- Drone solutions like EagleView AssessTM offer AI-powered damage detection that helps you validate roof damage for insurance purposes — supporting claims and expediting claim approval.
Roofers are also increasingly integrating their customer relationship management (CRM) solutions with property measurement reports to speed up quoting and ordering. When you integrate your CRM with a solution like EagleView Measurement Reports, you can order roof and exterior measurements directly from within your CRM to streamline the quoting process.
Kick Off Sales Before Spring Hits
With the right technology, you can issue proposals ahead of time and get jobs in the chute for when the weather warms up. Using Visualizer, roofers and exterior contractors can establish a virtual sales capability. Use Renoworks Pro's visualization tool to help homeowners make design decisions. Then, connect your EagleView reports to generate unlimited, interactive 3D models and obtain accurate measurements. Contractors can use this tool to kickstart sales in the slow season by engaging with customers, getting their design choices solidified, and providing accurate quotes – all without having to set foot on site.
Research Upselling Opportunities and New LOBs
Have you ever considered adding solar as a new revenue stream for your roofing business? It can seem like a daunting prospect, but roofers are building out solar lines of business (LOBs) every year as it grows in popularity.
The guide dives into all the reasons why solar is a smart choice if you want to grow your company. It’s coming down in costs while electricity costs go up. More people want back-up power options in case of outages, and it’s eco-friendly. We explain how you can get started easily with solar in the guide, including how to learn about incentives, partner with experienced distributors, and start working with solar upsells.
Maximize Winter Work and Sales With EagleView
Only the trees should be dead in winter—not your roofing business! EagleView offers a range of tools for roofers who want to make the most of their slow season. From EagleView AssessTM drone solutions to our Visualizer sales tool to SolarReady—our product that identifies homes with the greatest solar potential—we help you keep the revenue coming in all year round. Download The Top-5 Ways to Prepare for Roofing Season to learn more.
