Visual content is the foundation of effective real estate marketing. For high-end commercial properties, real estate visual marketing can influence whether a property stalls or sells at an ideal price. Eagleview’s platform offers real estate professionals specialized tools that deliver advanced aerial views, precise measurements, and immersive visuals. These assets help listings stand out and inspire buyer confidence.
The Evolution of Visual Marketing in Real Estate
Real estate marketing has shifted significantly from static print ads to dynamic, technology-driven presentations. Today, virtual tours and video walk-throughs allow potential buyers to get a thorough look at properties before arranging a showing.
Unique Challenges of Marketing Commercial Real Estate
A realtor with a decent digital camera (or budget for a photographer) can easily capture quality images of a residential home. But when you’re selling a 32-story office building with a large parking lot, you’ll need a better way to capture images for real estate marketing.
Realtors often rely on satellite imagery for aerial views of a property; however, satellite images don’t allow viewers to zoom in to see details like roof defects or cracks in asphalt. Flaws of that nature will be obvious when a buyer inspects a property, so it’s best to disclose them early. You can do that with Eagleview’s detailed aerial imagery captured by a fixed-wing aircraft.
How Commercial Realtors Use Eagleview Aerial Imagery
Eagleview provides extremely detailed aerial photos captured at a ground sample distance of one to three inches, which is up to 70 times higher resolution than satellite imagery, adding clarity for everything from roof condition to landscaping features.
Aerial imagery reveals elements a regular street-level photo misses. Prospective buyers can see property access points, nearby restaurants and shops, and the overall layout of the building and grounds. These details are important for buyers.
With Eagleview imagery, you can:
Creating compelling marketing collateral
- Digital Brochures featuring overhead images and defined lot boundaries
- Digital slide decks sent to prospective commercial investors
- Interactive website listings that let buyers explore every angle
Try embedding visuals in email campaigns to offer a “sneak peek” that piques curiosity. Providing clarity and detailed measurements can also help justify higher listing prices for premium properties.
Integrate Eagleview with existing marketing channels
- Property listings: Add aerial images and 3D tours to stand out.
- Social media: Post eye-catching images of a property’s best features.
- Digital marketing assets: Include aerial perspectives in mailers or brochures for an instant visual hook.
- Email outreach: Show potential buyers new angles or measurement data that might convince them to arrange a visit.
Additional Eagleview Resources for Commercial Real Estate Pros
Eagleview supports the commercial real estate industry in several ways:
Commercial Roof Data and Measurements
Commercial roofing companies can create detailed and accurate bids using Eagleview aerial imagery. With exact measurements and angles, roofers can reduce waste and order only the materials they need.
Valuation and Risk Analysis
Eagleview data packs help investors, buyers, and sellers understand property value, projected costs for improvements and repairs, and potential risks of investing. Commercial buyers can also see other developments in the area, like new highway construction that might bring more customers to their business.
See What Eagleview Can Do for You
Contact Eagleview today to request your personalized demo.