Built In Seattle: 3 Ways to Leverage Digital Communities to Stay Connected to Customers
VP of Corporate Communications Annette Hamilton recently spoke to Built In Seattle to discuss how companies are practicing empathy to maintain customer relationships during the COVID-19 pandemic.
“Consumers are watching how brands respond to the pandemic,” Annette said. “They won’t soon forget the brands that appeared to act in their own interests rather than those of the greater good.”
From the rest of the article:
EagleView prioritizes empathy rather than opportunity. All too often, marketers take advantage of a “good crisis” by building messaging around how their brand’s solutions can help immediately, focusing on how to drive their own growth rather than taking care of their customers. However, consumers are watching how brands respond to the pandemic. They won’t soon forget the brands that appeared to act in their own interests rather than those of the greater good.
We’ve been providing services free of charge if we think they may help our customers weather the storm. For example, in early April, we helped launch a free diagnostic tool to help small business owners determine eligibility for financial assistance through the small business administration and generate an application for the paycheck protection program. Shortly after, we began offering free access to CONNECTExplorer, our virtual desktop application, so government departments could perform field-based inspections from their homes.