When Jen founded Roofing Utah, she knew that the EagleView was more expensive and wondered if the cheap alternative would deliver a good enough data set for estimates. She had her team try an alternative report combined with hand measuring. “All of a sudden, I had all this inventory in my warehouse. It’s a lot of work to manage inventory and costs a lot. I probably have $10K sitting in there right now and it’s probably money I’ll never see,” said Jen. She had to do something to improve her bottom line so she decided to run an experiment comparing EagleView to the alternative.